The Clinical Trials Network | Website Redesign & Enhanced User Experience
Overview |
This case study explores the redesign of The Clinical Trials Network a clinical trial management company. The focus was to enhance he user experience and design to help streamline the process for physicians and pharmaceutical drug sponsors. The existing website had outdated content and was difficult to navigate, making it challenging for users to find the information they needed.
The redesign aimed to create a modern, intuitive website that was visually appealing and easy to use, improving accessibility and engagement.
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Challenges & Goals |
Transform the existing website into a modern platform that generates leads to attract physicians interested in research and capture the attention of pharmaceutical companies.
Redesign website into a modern lead generating platform to connect physicians and pharmaceutical drug sponsors with CTNxs clinical trial management services.
Key Findings |
01
The website was outdated and difficult to navigate especially the accordion section which was distracting and slowed down the site.
02
The website lacked key features such as easy CTAS to help users get in touch with company. Due to the company growing It was also missing web pages of some of the therapeutic research areas and services offered by CTNx.
Before
Summary |
The website now communicates the company's value proposition with a new and improved the user experience. Engagement has increased significantly and has a become a platform that helps generate leads. Overall, the redesign makes it easier for clinical researchers and sponsors to find and utilize the information needed. Additionally, the site now features interactive elements and resources that encourage deeper interaction and exploration fostering a stronger connection with its audience and paving the way for future growth and innovation.